Business Development Representative

New York, United States | Full-time | Partially remote


About BaseCase:

BaseCase is a Software-as-a-Service solution, part of Certara with offices globally. Our software is the leading customer engagement platform created exclusively for the life-sciences industry. We help the pharmaceutical, medical device and diagnostics industries to communicate the value of their products to payers and healthcare providers.

Using our cloud-based platform, market access and HEOR teams in the life-sciences industries can create sophisticated apps that are based on spreadsheets, such as budget impact or health outcomes models. BaseCase apps are typically used by key account managers and medical science liaisons.



The Inside Sales Business Development Representative role at BaseCase could be the start to your career. Our team is currently seeking high-energy, driven candidates with excellent communication skills and a natural interest in sales. We offer an innovative environment where you will be provided the tools, resources and leadership to get to know BaseCase solutions and jump-start your career! 



  • Manage daily sales call activity according to defined expectations, with the purpose of influencing customers and increasing sales.
  • Effectively and persuasively communicate with customers using effective selling, listening and negotiation skills, proper terminology and approved messaging.
  • Generating Leads and Opportunities through outbound, strategic & targeted prospecting into life sciences companies.
  • Own the comprehensive business-development process: cold calling / outreach, conduct email campaigns, set up customer meetings and conference calls, deliver follow-up materials, and maintain ongoing contact with warm prospects.
  • Verify and complete required data entry in Client CRM systems, such as details of the target’s responses and any follow-through actions.
  • Strategic calling to leverage business from new and established relationships
  • Prospecting into both cold accounts as well as into new groups, divisions, etc. of existing customers
  • Achieving monthly Quota of Qualified Opportunities – meetings
  • Be a trusted member of each account team and help define the business approach for your specific region and deliver a joint strategy
  • Be on the forefront of evangelizing BaseCase
  • Collaborating with Key Account Managers and other cross functional teams
  • Pipeline Management


Required Skills/Experience

  • Bachelor's or Master's Degree
  • 1+ years’ experience in inside sales. Sales acumen, knowledge of prospecting techniques.
  • Previous experience working in inside sales for a 3<sup>rd</sup> party / vendor to pharma, medical device, or biotech companies
  • Work permission for the US or US citizenship
  • Fluency in English 


  • Science background
  • Technology experience with CRM tools
  • Medical Affairs and Market Access services or SaaS experience
  • Complex account and territory management experience


Knowledge, Skills And Abilities

  • Excellent verbal, written and interpersonal communication skills.
  • Clear, articulate and grammatically sound speech and professional phone manner. Speak articulately with prospects and decision makers at the appropriate level, and make quick decisions accordingly.
  • Manage and upkeep of the customer and prospect database (
  • Ability to learn, understand and communicate complex information over the telephone.
  • Strong rapport building skills and active listening skills.
  • Excellent selling, closing, persuasion and presentation skills.
  • Ability to display high-levels of initiative, effort and commitment successfully complete projects and assignments.
  • Ability to comprehend and communicate complex technical/medical terminology and to maintain the required technical expertise including competitive product knowledge.
  • Self-motivated and disciplined.
  • Good organizational and planning skills, strong attention to detail and accuracy.
  • Ability to work independently and as a team member.
  • Flexibility and ability to handle multiple tasks simultaneously.
  • Demonstrated technical aptitude and working proficiency in Microsoft Word, Excel, and Outlook.